Metrics glossary

Every metric RevGlance shows, with the definition its own page uses.

Each name opens the metric in RevGlance, where Show the math gives its formula and the rows behind any month. Definitions come straight from the metric catalog, so they always match the app.

Revenue

MRR: What your subscriptions bring in per month, with yearly plans counted as a twelfth.
ARR: Your MRR over a whole year: what subscriptions would bring in over twelve months if nothing changed.
Net revenue: The money you actually kept: charges, minus refunds and processor fees. One-time sales count too.
Other revenue: Charges that are not a subscription, like a one-off purchase. They count in net revenue, never in MRR.
Fees: What payment providers kept for processing your payments this month.
MRR growth: How much MRR grew or shrank this month, against what it was when the month began.
Quick ratio: Recurring revenue gained for every unit lost. Above 1 means more came in than left.
MRR discounted: Monthly revenue that running coupons and discounts take off. MRR already leaves it out.

Movement

New: Monthly revenue from people who subscribed for the first time.
Expansion: Extra monthly revenue from existing customers who moved to a bigger plan or added seats.
Contraction: Monthly revenue lost when customers moved to a smaller plan but stayed.
Churn: Monthly revenue lost when customers cancelled.
Failed charges: Payments that did not go through. They are left out of net revenue.
Coupons redeemed: Subscriptions that started using a coupon or discount this month.
Refunds: Money given back to customers, counted on the day the provider reports it.

Customers

Active customers: People with at least one paying subscription. Trials do not count until they pay.
New customers: People who subscribed for the first time.
Churned customers: People who cancelled their last subscription this month.
Reactivations: People who had cancelled and came back to pay again.
ARPU: What an average paying customer brings in per month: MRR shared across active customers.
Average sale price: What a typical new customer pays per month when they first subscribe.
Trial conversion: Of the trials that ended this month, the share that became paying customers.
Active subscriptions: Subscriptions still paying. A customer with a plan and an add-on has two.
New subscriptions: Subscriptions that started paying this month, including second subscriptions of existing customers.
Seats and units: Seats, licences or units across active subscriptions. A subscription without a quantity counts as one.
LTV: What a customer is likely to pay over their whole time with you, from ARPU and how often customers leave.

Churn

User churn: The share of paying customers who left this month.
Revenue churn: The share of monthly revenue lost to cancellations and downgrades this month.
Net revenue churn: Revenue churn after upgrades and returning customers made some of it back. Below zero means growth won.
Net revenue retention: How much of last month's recurring revenue you kept, counting upgrades. Above 100% means existing customers grew.